Convenience. It's what we all crave at the moment. We're so busy in our lives that if it's not convenient, we just don't do it. So when we advertise and we're trying acquire a new customer, we want to make it as convenient as possible for them to take action. Give them the convenience to go to our website straight away, for them to be able to make a call, for them to be able to give us contact details or to send us a message.
So when we're marketing on Facebook, we're one click away from doing all that.
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