Two Cents 🧱 02: How there's a multi billion dollar industry around your attention.

In this episode i give my Two Cents 🧱 on the attention economy and how you can stay aware of it.


*Notes copy*

Attention Economy
Bite sized meaningless content
Netflix’s biggest competitor is your sleepAdaptation time of new technology and innovation has become more faster than ever.

Scarcity of knowledge in the 21st century. So many choices and so many decisions to make. (Internet solved it)Can you imagine googling which toothpaste is best for people consuming Indian food?

The newest disruption is the attention economy.
Meaning: delivering knowledge in places where the attention is the highest.
* Notification from shopping apps, social media apps,
* Data driven recommendations,
* Ad targeting
* The creepy ads of a particular product you get on a website or a social media site about which you spoke to someone a few hours ago.
* “You won’t believe what happened…” titles that are usually native advertising formats



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