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Mazda is 100: The development of KODO design

Mazda is 100: The development of KODO design Kodo: Soul of Motion design is our philosophy of breathing life and personality into our cars. Clay modellers explore ideas through clay, using their skills and emotions to shape and transform ideas into life sized models that have a soul and shape that moves people’s hearts.

In this short film produced as part of our 2020 centenary celebrations, we look at the evolution of KODO at Mazda.

Find out more about the 100th Anniversary here:



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